This project was an exercise in branding. We were assigned a group of four partners and given 5 short weeks to create a hypothetical brand for ourselves as a design firm. My group chose to specialize in vintage inspired, handcrafted design with a modern twist. We chose the name ‘Circa’ as in ‘Circa 2013′ to emphasize our updated yet classical approach.
We were required to create a mood board, logo, business cards, stationery, business forms, a pocket folder, and an 8 panel brochure. We used a muted color palette with textures and tried to carry simple shapes such as the square and circle across our brand identity. Our firm was hypothetically based out of Nashville, so we used an edited version of the Nashville skyline on the cover of our brochure and pocket folder. The stationery and business forms were inspired by the forms of antique receipt papers, but with a contemporary spin.
Our professor mentioned offhand that she hadn’t seen truly impressive brochure come out of the assignment yet, so my group decided to pull out all
of the stops when drawing up the concepts for ours. We ended up with a stained wooden record-inspired case with the firm’s information screen-printed on it in white. There is a laser cut circle removed from the center of the front of the case which reveals the brochure inside. The brochure itself is a 12-page saddle stitched booklet printed on special ordered paper with a vellum fly page that has the Circa logo screen printed on it over a modified image of one of Nashville’s most well known landmarks. The extra work paid off, because our professor mentioned that it was certainly the “most interesting” brochure she’d seen yet.
My official group title was ‘designer and illustrator’, and I was personally responsible for the business forms, as well as the brochure’s case, cover, fly pages and end papers. Personal responsibilities aside, however, the entire end result was unarguably group effort. It was fantastic working with the other designers of Circa, Bonnie Brothers, Laura Gutierrez and Katie Smith.